10.03.16



I've always been a fan of this explanation regarding marketing -


"You see a gorgeous girl at a party. You approach her and say 'I'm rich, marry me.' That's DIRECT MARKETING."
"You attend a party and your friend approaches a gorgeous girl and says 'That's my friend. He is very rich. Marry him.' That's ADVERTISING."
"You attend a party and a gorgeous approaches you. She says 'You are very rich. Marry me.' That's BRAND RECOGNITION."
"You approach a gorgeous girl at a party. You explain to her that you are very rich and that she should marry you. She slaps you in response. That's CUSTOMER FEEDBACK."
"You approach a gorgeous girl at a party and explain to her that you are very rich and that she should marry you. She introduces her husband. That's DEMAND & SUPPLY GAP."
"You see a gorgeous girl at a party and just as you are about to approach her, your wife arrives. That's RESTRICTION FROM ENTERING NEW MARKET."