10.01.16



Sometimes you need to step out of your comfort zone to experience true growth.

Often times we reach a certain point in our lives where we know that change needs to occur. In the context of a business, we might become reliant on a way of doing things because it's easy and we know exactly how to do them this particular way. Let's say for example - you've always sold nuts and bolts because you knew every little thing about nuts and bolts. However, your competition started selling wrenches and all of a sudden, he's stealing all of your business. You may have lacked the initiative to take this risk, but to continue selling what you know best is nothing more than being comfortable and lazy.

Now you can do one of two things here - you can learn about these new products, start selling them, and profit. Or you can remain stagnant and continue doing what you know simply because it's comfortable. What if the second you started learning about wrenches, you suddenly had the desire to start learning about screwdrivers as well? This is what happens when you step out of your comfort zone. You experience growth.